Every morning: the so‑what, not the summary.
Not what happened. What it means for your client.
Ahead of your 2pm with your client
What moved overnight. Two developments in their market, read and filtered. One matters.
Why it matters for the decision. The so‑what for the engagement you are advising, not a news digest.
The follow‑up, drafted. The note they should get after the call, written and waiting.